… The guy who helped get his brother a scholarship at the University of Notre Dame
by putting in a good word with the coach…

Joe at Lambeau Field with his son Kyle, sales Guru Jeffrey Gitomer and his good friend Matt Smith.
Jack Canfield and Joe Sweeney at Breakthrough To Success
Three Amigos, aka Wingmen on vacation
Joe and his first wingman, Bobby Sweeney
Joe with Olympian Dan Jansen, also #9 in family
joe`s family
The Sweeney Family
Joe Sweeney and New York Times best-selling author, Harvey Mackay
Joe and President Ronald Reagan
Joe and John Assaraf skiing together in Telluride, CO
Joe presents Bud Selig with the Wisconsin Sports Person of the Year Award

… when he was just 8 years old!


Joe Sweeney is the New York Times best-selling author of Networking Is a Contact Sport. Joe takes the anxiety out of networking by helping people understand that networking is really about giving, not getting. Over the course of his 30-year career, Joe has served on 28 boards of directors, was president of the Wisconsin Sports Authority and has owned more than 12 companies—including the sports marketing agency, Sports Marketing Group, which he founded when three-time NFL MVP Brett Favre signed on as the first client.

Today, in addition to his work as an equity partner and investment banker with Corporate Financial Advisors, Joe travels the country as an author and speaker, sharing his experiences and teaching business owners, high-achieving professionals—and anyone who wants to realize that next, big, wild, audacious goal—his time-tested habits for creating meaningful connections that will bring them success throughout their lives.

Joe and his wife Tami reside in Fox Point, Wisconsin, and are parents to four adult children.

Did You Know?

  • Joe met hundreds of people in his community and raised $100,000 to fight childhood cancer by setting up a basketball hoop in his driveway.
  • Joe landed one of his biggest speaking deals after unknowingly committing a random act of kindness for the CEO of a major insurance company.
  • Joe got Bob Costas to host an event by sending him a shipment of bratwurst, the secret sauce from Milwaukee’s County Stadium, followed by a personal letter from Governor Tommy Thompson.

Joe has had the opportunity to work with a number of corporate clients, some of which include:

Merrill Lynch Morgan Stanley UBS